Product Overview

Paceline Products is proud to provide quality cycling merchandise for cyclists. The products we carry are used by recreational and professional cyclists because they make riding better and more comfortable. Starting with our own Chamois BUTT'r, we use and recommend ALL of the products we carry. We are proud to make these products available to all riders! We're constantly updating our products, so check back often!
Scroll down for more information about each of our products


AquajoeTM carries any powdered drink mix and allows you to mix on the go in any sports bottle, water bottle or hydration pack. 


Boeshield T-9 provides an excellent lubricant and proection for all of those tough areas on a bike: chains, cables, pivots, even seat posts and inside your frame!

BONK! is the revolutionary way to protect your bike from the "slings and arrows" of riding--to say nothing of bumps and banks. Keep that bike looking new with BONK!

Brave Soldier
is the indispensable product you hopefully won't need. But WHEN you do, it's the best thing to help sooth, heal and prevent injuries.

If you want your Heart Rate Monitor to give you consistent and correct readings, then you need to us buh-bump Heart Rate Monitor Electrode Cream.

If cycling comfort still passes you by, stop blaming your saddle. Chamois BUTT'r is the most popular skin lubricant and chamois cream for cyclists. Once riders try Chamois BUTT'r they can't ride without it!

The compact CueClip is perfect where space is a premium and performance an issue. It will keep a map right where you want it without cluttering your "cockpit."


FRS is becoming the performance drink of choice among competitive cyclists and triathletes for its ability to boost endurance and neutralize free radicals that increase muscle soreness, fatigue and injury risk.

Halo may just make the best headband available. See why.

Headsweats brings a unique combination of good looks and good feel to head wear. You'll find them irreplaceable for both winter and summer riding.

Ice Cap Cool Hydration is an awesome product that provides real relief from a hot weather challenge!

The Jimi Wallet is labeled one of those logical products that answer something we've all thought about: where to put your money, keys and license on a ride and make sure it's there when you finish.

KOOL ‘N FIT SPORT CONDITIONING SPRAY relaxes muscles to allow better stretching, allowing them to work more efficiently with less risk of strain or tear.
Maxxis Tires are quickly becoming the hottest name in cycling—not just in road racing where they are quickly becoming a name to contend with, but in mountain and BMX as well.
nuun active hydration is both effective and convenient for keeping critical electrolytes in balance during cycling or any activity.


The Pressure Pak System is an add-on accessory designed to pressurize hydration packs (UP TO 12 PSI!), giving you access to your water without having to suck.

Qoleum at last brings what the Europeans have had for years: an effective range of skin embrocations for before, during and after exercise. A realy smart rack for a really smart price, the Raxter is easy to use and flexible, just what you need to make cycling fun from start to finish.

SaltStick fulfills simple and practical electrolyte replacement: Unique capsules and dispensers for athletes including cyclists, runners, and adventure racers.
Don't be without the SAVE-MI™ card (Pronounced SAVE-ME): Safety And Vital Emergency Medical Info Card

Take A Look Mirror is one of the most versatile products we offer. It's quality makes it attractive to a wide range of riders, including many who have never tried a mirror before.


Xterra Sunblock has become our personal favorite because of it meets the unique demands of cycling. This is the product designed for all-day use in bright sun.

Information On Discontinued Products

Sports Instruments products are no longer distributed by Paceline Products, Inc. We no longer stock any Sports Instruments products or parts. Sports Instruments was purchased by Bell Sports, and inquiries about Sports Instruments should be made to Bell Sports customer service phone # 800-969-4476. For warranty and service of Sports Instruments items, please continue to contact Wild Ideas, Inc., 5312 Darry Ave, Unit B, Agoura Hills, CA 91301, phone # 818-597-3600 x 204. The contact there is Brandon Olmes.

PEDAL ADAPTERS & PEDAL SPACERS DISCONTINUED - To find out information on a product similar to Pedal Spacers, click the following link for KNEE SAVERS: http://www.bikescor.com

Contact Information

Our business hours are 8:00 a.m. to 5:00 p.m. Central time, Monday through Friday
Telephone toll free 888-411-0287 or 816-781-0287 in Kansas City, MO USA; FAX 816-792-2690
Postal address
6608 Royal St., Pleasant Valley, MO 64068  USA
E-mail: info@pacelineproducts.com


ProductsAbout UsPrice ListTeam NewsRide ListMail OrderRetailersLinksReturn Home